The days of people flipping through a Yellow Pages book to find goods and services are going, going, and almost gone. Today, your potential customers will go online to search for what they need. In fact, a recent Neilsen Media Research survey determined that 70% of consumers now use search engines to find local businesses, and Enquiro Research states that 85.3% of businesses use search engines for B2B purchases.
If your website isn't there, you're essentially hiding from a significant pool of potential customers.
When designed and used effectively, a website can be one of the most cost-effective marketing investments you can make. Why? Because, unlike the hit-or-miss temporary campaigns of television, radio, direct mail and print advertising, websites are a permanent presence that can utilize tools and techniques to create a close, interactive relationship with customers.
JB Systems incorporates the strategies, design and support to not only provide your business a web presence, but to give you a verifiable return on your marketing investment. We don't believe in just building a nice-looking electronic brochure and then lofting it into cyberspace in the hopes of someone stumbling on it. We have put considerable time, thought, research and resources into increasing your website's exposure, driving more people to your site, and gathering vital information about your current and potential customers.
Websites are like any marketing—when done poorly, they have little or no effect. But websites cannot be ignored by businesses today, and when done right, they are a proven, vital aspect to business marketing and branding.